The Year of LVT/LVP’ Continues as a new alliance between FloorworX and EarthWerks is formed

15 Jan The Year of LVT/LVP’ Continues as a new alliance between FloorworX and EarthWerks is formed

According to Natalie Cady from Floor Trends Magazine, many called 2013 “the Year of LVT.” And with good reason: Resilient has been the fastest growing flooring category, and within this rapidly growing segment, luxury vinyl tile and/or planks (LVT/LVP) are thriving (Editor’s note: For the purposes of this article, LVT refers to luxury vinyl tile and LVP refers to luxury vinyl plank).

We see no signs of the LVT/LVP market slowing down, and we expect 2016 to continue to bring high demand.

FloorworX and the USA-based LVT manufacturing giant, EarthWerks, have formed an alliance in South Africa. This alliance supports FloorworX’s vision to become the preferred LVT/LVP solutions provider in South Africa. FloorworX has grown to become a market leader in commercial vinyl flooring and with this new alliance, foresees great opportunity in entering both commercial and domestic markets, which will take the company to new heights.

The market FloorworX operates in, is hugely governed by fashion and social trends which compel them to regularly review their products and come up with a solution which is ideally suited to the South African market in style, design and price. FloorworX will work towards holding stock of selected EarthWerks ranges at their factory in East London.

EarthWerks has led the market in innovation, design, manufacturing excellence, dependable service and availability.

At EarthWerks they genuinely believe that some offer LVT but they ARE LVT. They have over three decades of experience which makes them a manufacturer that you and I can trust.

EarthWerks factories use production methods and technology advancements that continuously meet the highest global standards. Attention to quality comes from their family involvement at the factory that spans generations.

Using the best wear layer and coatings make a difference. EarthWerks wear layers offer consistent clarity and moisture resistance.

EarthWerks warranties directly reflect the vast performance attributes in each of their products and therefore each product has a Premium, Best or Better Guarantee. Opera 800 and Tempo ranges stocked by FloorworX carry the Premium, 30 Year Commercial Warranty and Highlander carry the Best, 30 Year Residential and 20 Year Light Commercial Warranty.

Earthwerks Opera 800 stick-down luxury vinyl planks collection has a natural and authentic look with deep colour variations between the planks which accentuate and enhance the unique character of real wood flooring.

EarthWerks Tempo Luxury Vinyl Planks replicate the authentic wood look with extra wide planks & micro-bevelled edges. Deep embossing with a low-gloss finish also enhances the natural look.

EarthWerks Highlander Luxury Vinyl Planks replicate natural timber floors and features the unique Tuff Shield finish technology for superior durability, as well as scratch and stain resistant qualities.

Marketing manager, Theresa Venter, will work closely with the FloorworX team comprising of Peter Simon, Peter Geyer, Sakkie Pretorius, Shane Hinchliffe, Percy Lötter and Francois du Toit, to coordinate the logistics involved in making the above-mentioned three range available through select distributors countrywide.

For more information, contact FloorworX on 0860 346 678 or 0861 833 338. Alternatively visit www.floorworx.co.za and click on Wood to select your favorite Luxury Vinyl Plank product from our list of available brands.

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